Hooking up a floppy drive after a decade of disuse today, I followed the notch/key on the connector/cable but it turns out to be incorrect! Turns out I should do the opposite, forcing the key to the side without the notch, by force (or trim the key)!

So stick with the conventional wisdom that the ribbon’s pin 1 (marked) should always stay close to the power connector, regardless of whether it’s IDE or FDD (3.5″ or 5.25″), EVEN IF FOOLPROOF MECHANISMS TELLS YOU OTHERWISE!